Thoroughly updated for 2017, the TAG Heuer Link is still the sporty Swiss watchmaker’s response to some persons’s jewelry-esque “business” watch. In its newly evolved form, the Link profits a more distinct form that’s both more competitive than previous generation models and made to capture much more attention. Though there are watches in precisely the same class as the Connect at reduced costs, in a lot of ways, the Link provides cosmetic and detailing touches you’d often find in more expensive watches. Value certainly appears to be on the side of the new Calibre 5-equipped TAG Heuer Link Men series (that aBlogtoWatch surfaced here).The Calibre 5 is TAG Heuer’s name for its Swiss Sellita SW200 automatic. The movement is basic but adequate for your target demographic who wants a Swiss watch with a Swiss movement.Over on the dial we see a remarkably clean and bold face (available in three to four different colors such as blue, black, and white) that virtually surprisingly (in that day and age one of watches of this ilk) targets good proportions and legibility. That said, the dial isn’t without its own sense of attitude and personality. The glossy hands and matching hour markers feel as big as they are reflective. Not reflective in a severe legibility harming manner, but instead in their ability to garner attention as anything glistening would.Being effectively shiny as a men’s item is something which TAG Heuer got right in the Link, and in a number of respects, I can’t think of too many other genuinely contemporary men’s dressy business bracelet watches which are this boldly glistening and still elegantly tasteful. The hour markers and hands could manage to be this large because the remainder of the dial is relatively clean and uncluttered. I would however have enjoyed the date disc’s colour to match that of the main dial (although it does on models such as the Link with all the black dial).
The Link collection is one of the most popular for TAG Heuer, and 2017 actually marks its 30th anniversary. It was first introduced in 1987 as the S/el, but was later renamed to Link. The name refers to the signature double S links of the watches’ bracelets. The Link collection is made up of watches for both men and women. And since the women’s Link collection was refreshed last year, this year is the men’s turn. And here, we are going to take a look at the new TAG Heuer Link models equipped with the Calibre 5 automatic movement.
These TAG Heuer Link models outfitted with the Calibre 5 are the most basic three-handed Link models. And if history is anything to go by, there will be more complicated models coming with features such as GMT, chronograph, and even retrograde display complications. For now, three references will be offered with the key difference being the dial color.
The biggest change with these new TAG Heuer Link Calibre 5 models is the case. The case is still made out of stainless steel, but the size has been enlarged by a single millimeter to 41mm. Next, the shape of the case has been changed to something that is a hybrid of a round case and a cushion case. Actually, what’s happening here is that the base is a (very rounded) cushion-shape, whereas the bezel is round. It certainly does give the new TAG Heuer Link Calibre 5 models a more elegant look. Water resistance is 100 meters, which is adequate for a sports watch.
I mention this because when I first saw photos of this revised Link series, it seemed to me like a rather gentle update of the preceding model. I’ll be honest and say I wasn’t even certain if it was a new version. Sure, there were several changes- an employed emblem, fresh bezels there, but from the media photos it looked to be a really similar watch.While I had still replicate the brand new show as an evolutionary step within the previous model, there are lots of changes which are not individually important, but the sum of that make for a watch that has a distinctively different feel to the 2010 model.The Link series first appeared in 1987 since the S/el and was renamed “Link” in 1999 in recognition of their very distinguishing characteristic of this watch- its bracelet.The Link bracelet is made up of 2 “S”-shaped links that provide the watch a comfortable fit than traditional “brick-style” links.The Link is among the most important watches in today’s range, and one of just two current series (together with the Formula 1) that are pure TAG Heuer, having no equivalent version in the prior Heuer range.While the dial of the brand new range stay loyal to the prior model, the case of the Link has been appreciably softened to a curvier shape. The concluding on the stainless case steel case has also been updated, with a combination of polished and brushed steel surfaces. The polished effect is used sparingly to avoid an excessive amount of bling- restricted to both sides of the case and even the side of the bracelet links.Providing compared to the curved case is the recently designed bezel, which essentially has two components- a lean “cushion-shaped” bezel with angled, square borders, into which is set the traditional round bezel- a tachy bezel from the example below.The lugs of this case also have been refined to a more shapely end and have a brushed metal finish on the top-side.
Another change to note is the lugs’ new design that allow for the bracelet to be integrated into the case. The bracelet still sports the iconic S-shaped links and also features alternating polished and brushed finishes for a more refined look. The links are also rounded on the edges for better wearing comfort. An integrated lug design, of course, means that other straps won’t fit on it, which is a bit of a bummer for enthusiasts that like to change around the looks of their watches – though, that might not matter much, as the bracelet is such a big part of the TAG Heuer Link’s identity.
Three dial options are available: silver, black, and blue. The silver and black dial variants are the most traditional and elegant. Whereas the blue version, with its sunray finish, is easily the most sporty of the trio. The hands as well as the baton indices for the hours are crafted out of steel and are filled with white Super-LumiNova. At 12 o’clock, you have the TAG Heuer logo in applique, and at 6 o’clock you have the model name and movement inscribed onto the dial. Lastly, there’s a date window at 3 o’clock.
I’m picky about date windows, and I think these new models would really benefit from having a steel frame surrounding the date window. I think that would make it look even more elegant. Also, one thing to note is that while the black and silver dial versions have date wheels that match the color of the dial, the blue dial version has a white date wheel. It’s a small thing, but it can bother some people. Still, all things considered, it’s a rather harmonious-looking dial that is neither busy nor too sterile.
These new models are powered by the automatic TAG Heuer Calibre 5, which is an ETA-2824 or equivalent movement. This means a beat-rate of 4Hz and a power reserve of around 40 hours, all of which is decent but certainly nothing to get excited about.
I think TAG Heuer has done a good job on redesigning the Link collection for men. I especially like the new case design, which is quite unusual and makes it unique. Round watches are a dime a dozen these days and having a distinctive case design can really help distinguish one from the crowd. The new TAG Heuer Link Calibre 5 watches are priced at €2,700. tagheuer.com