TAG Heuer introduced the Monaco at the Basel watch show in 1969, which has since stood the test of time. The watch was a way to introduce the new Calibre 11 movement, which was the world’s first automatic chronograph movement. The collection became hugely popular when Steve McQueen wore the blue Monaco chronograph in 1971 movie Le Mans. TAG Heuer had stopped making the Monaco for about 15 years when the brand re-introduced the Monaco in 1997.
In 2004, TAG Heuer introduced the Monaco V4, which show-cased the brand’s concept of the Pendulum and Mikrograph. This model also shows the use of belt systems over gear trains. The original Monaco V4 was built with a platinum case and was also made in rose gold version with black dial. The current model of the Monaco V4 is made of titanium and has a black case and dial. The case has a very soft look due to the use of the ceramic and titanium. The titanium and its smooth look is a nice contrast to the intricate and detailed dial. The dial is black and has full Cotes de Geneve treatment, which reflects a lot of light when looking directly at it. The dial, which is made of several parts and has gaps, shows the belts as they are working. The movement behind this dial and inside the case is Caliber V. The Monaco V4 Titanium is produced in a limited edition of 200 pieces.
The Tag Heuer Monaco Chronograph that is currently available on the market has the classic Monaco shape with a slightly larger case than previous models. The earlier models sported a case with 38 millimeters while this one is 39 millimeters. TAG Heuer has also made available the Monaco Vintage Calibre 11 Chronograph, which is a limited edition version of the 1969 original. The watch replicates the original design with its grey color and left side crown. In 2009, TAG Heuer released the Monaco LS and the Monaco Twenty-Four, which have designs and features that create depth to give them a three dimensional look. This clear departure from the classic Monaco two-dimensional and square look was by itself a new and exciting adventure for the brand as it forged ahead in to the new century.
TAG Heuer Monaco collection continues to pay tribute to the past while keeping things fresh and interesting with its new creations. The new timepieces are sure to stand the test of time as its previous models and collections.