2011 Digital IQ Index Finds Luxury Watch Brands Lagging

L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted and who is feeble inside.

L2’s scores are based on brand performance in four areas of digital competence: effectiveness of the brand’s website (35%), digital marketing (25%), social media (25%) and mobile (15%). Within each of these categories, L2 ranks brand efforts in several areas. For example, the “Website” category includes factors such as site technology, social media integration, product display and content, and innovation and interactivity. read more

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Baselworld 2013, Day 5: Arnold & Son, Bulgari, Bell & Ross, Harry Winston

Arnold & Son, the haute horlogerie brand named for legendary 18th-century British watchmaker John Arnold, was acquired by Swiss movement specialists La Joux-Perret last year, and the brand’s new releases display both the hallmarks of classical British watch- and clockmaking and the creative influence of modern Swiss movement technology. To me, these pieces, tucked away along with other small brands and independent watchmakers at the Baselworld Palace, a short stroll from the main hall, were some of the most technically interesting at the fair. And the headliner was most definitely the Time Pyramid (below, front and back), a wristwatch with a movement designed to resemble that of an old-fashioned British skeleton table clock. It’s got the balance on top, the seconds subdial in the center, and hours and minutes at the bottom in a triangular arrangement that s much more common in a clock than a watch. It’s got two power reserve indicators, one on each side of the “pyramid,” for each of the two barrels, which provide 80 hours of power reserve and work in a “fusee-and-chain” constant-force system  in which one barrel (the “mother” barrel) feeds energy to the other (the “daughter”). This timepiece will retail for a relatively modest $39,995. read more

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Around the Web: 2014 Watch Predictions, Tiffany-Swatch Legal Decision, Blancpain’s Chefs and the “Death Watch”

 1. Watch Predictions for 2014

Although the economics of high-end watch production don’t easily accommodate the kind of rapid-fire trends seen in the fashion world, Daily Telegraph Luxury predicts that in 2014, the luxury sector will introduce some trend-inspired replica watches that veer away from what it calls “pre-crash brashness and bling,” and edge forward from the “ultra-sparse to something a little less Calvinist.”  To illustrate the point, Telegraph Luxury explores the Zenith brand’s evolution from “Thierry Nataf inspired design madness” to the stark simplicity of the El Primero, straight though to the recently introduced El Primero Lightweight. read more

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Franck Muller Long Island Crazy Hours Tourbillon Replica Watch Review

Over the last 22 years  Swiss luxury replica watchmaking company Franck Muller has been a dominant force in the lucrative world of horology. The exceptionally talented Franck Muller and Vartan Sirmakes initially founded the brand in 1991. These two extraordinary men have utilized their extensive experience to produce a range of highly complicated timepieces including the phenomenal Long Island Crazy Hours Tourbillon.

Franck Muller Long Island Crazy Hours Tourbillon Replica Watch Review
The Franck Muller Long Island Crazy Hours Tourbillon replica watch is encased in 18k white gold with baguette diamonds and a stunning white alligator strap. My first impression of this sublime timepiece was how luxurious it felt and looked. The Swiss replica watch measures an imposing 59.20 mm x 35.20 mm x 13.30mm and definitely makes a bold statement. Surprisingly for a piece this size it felt very comfortable and lightweight to wear. This is definitely down to the sophisticated design of the elegant rectangular case. read more

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Who Owns What: A Guide to the Watch Groups

 

Every so often the landscape of the watch industry shifts: a key brand gets sold to a major watch group and the balance of power changes ever so slightly. In the few years since we last covered the big groups’ holdings, some important changes have occurred: Harry Winston is now part of the Swatch Group, Kering has acquired Ulysse Nardin, and both Citizen Group and Citychamp have made inroads into the Swiss watch world.

Here are the group rosters of brands:

SWATCH GROUP (Switzerland):
Breguet, Blancpain, Glashütte Original, Harry Winston, Jaquet Droz, Omega, Léon Hatot, Longines, Rado, Union Glashütte, Tissot, Calvin Klein, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak read more

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