Truly, the first thing I felt when wearing the Dietrich OT-3 watch for the first time was how it fit on the wrist, and nothing about its patently avant-garde design or unique value proposition. Even with all of Dietrich’s effort to create something new in terms of design and case construction, here I was distracted by something so simple and basic – case wearing comfort.
Indeed, the Dietrich OT-3 and the other Dietrich “Organic Time” family of watches are a pleasure to strap on. This isn’t perhaps so much an issue to those who have only worn comfortable watches, but trust me that I’ve put on enough “novel” case designs to know that “new” doesn’t always mean “better.” A lot of designers with fresh ideas come into the watch arena thinking that they can do it better than all those before them. Yes, there is sometimes an extra thick dosage of arrogance in those who want to “shakeup” the watch design arena. Most are all talk, some are sympathetic souls who have tried and failed – only to be eaten up by the dangerous trap which is wrist watch design, where so many tiny elements must be right for consumers to offer their valuable “thumbs up” of support when it comes to evaluating things that are new.