At first, the differences between the new and old model (see the contrast below) are minimal. Indeed, aside from the omission of the “day” feature from the calendar at 3 o’clock, we might well be taking a look at the exact same watch.Look somewhat deeper and there are several more detailed upgrades, which we’ll take your through below.There are two dial colours available- Black and Anthracite, the latter replacing the Brown and White dial options.The removal of this Day function allows the TAG Heuer protector to move alongside the date window, while the “100 meters” script that used to sit under the Calibre 16 text has been deleted. While these modifications do simplify the dialup, I’d have gone further and deleted the words “Chronograph” and “Automatic” from the 9 o’clock register.And while we are talking about dials, a particular mention of the starburst Anthracite dial- it is brilliant. The color of the dial works perfectly with the vivid red highlights and white finishing.The hands are carried over from the preceding version, with all the three Chronograph hands comprising bright Red detailing.Same situation right? Not very. The new case is marginally thinner than the previous version, a gap that’s off-set by a milder bezel, resulting in a general depth that is practically the same.Also new is the alternating brushed and polished finishes (the side of this case being brushed), in contrast to the Day-Date that had a polished finish across the entire case and bezel.
After several months of energetic promotion by its irrepressible chief executive, Jean-Claude Biver, TAG Heuer has finally introduced TAG Heuer Connected, a smartwatch similar in form to the mechanical Carrera Calibre 01 – essentially an Android Wear smartwatch packaged inside a TAG Heuer watch case.
The case is 46mm in diameter and entirely in titanium, with a scratch-resistant sapphire crystal on the front. It even has three dial options that reproduce the look of a mechanical watch, offering dials featuring a chronograph, GMT or time-only functions on its large, 1.5-inch screen, that are each similar to mechanical Carrera watches in the TAG Heuer collection. Additional watch faces will soon be available for download.
Though TAG Heuer Connected looks and feels like a traditional watch on the outside, the inside is entirely electronic – a drastic about-turn from the $400,000 double tourbillon-chronograph the brand unveiled, and then killed, last year. Powered by an Intel dual core processor, the smartwatch runs on Android and can function on its own, without the need to be connected to a phone. But it can also sync with Android and Apple iOS smartphones.
The TAG Heuer Connected has 4GB of memory, giving it plenty of space for songs and apps. Because it runs on Android, the TAG Heuer smartwatch is compatible with the thousands of apps created for Android like Google Maps. On a full charge it’ll run for about 25-hours with average use.
Despite being a true smartwatch, TAG Heuer is still hedging its bets. The TAG Heuer Connected watch can be traded-in – along with a payment of US$1500 or whatever the retail price of the smartwatch is locally – for a basic, mechanical Carrera automatic within the smartwatch’s two year warranty period. Essentially the owner of the TAG Heuer smartwatch gets to convert the electronic timepiece into a mechanical one for a cost that’s double the retail price of the smartwatch.
Offered on a rubber strap in seven colours, the TAG Heuer smartwatch is priced at US$1500 in the USA, SFr1400 in Switzerland, while in Singapore it’s S$2100. It is available from TAG Heuer’s dedicated website, and also its brick and mortar watch retailers.
More details on this later in the week.